Mobile Applications
Mobile applications are software that opens compatible with phones, tablets, and smart watches. The introduction of these software into our lives began with the widespread use of mobile devices. Although mobile devices were developed in the 80s, the operating systems of these devices were not developed. Operating systems improved in the 2000s, and mobile calls began to increase. These factors led to the emergence of the idea of developing mobile applications. You can get SEO and ASO compatible mobile application development services from our company. When we develop it professionally, mobile applications move to the top dec in search stores.

What are Mobile Applications?
Mobile applications, which are used quite a lot today, entered our lives in the 2000s. When mobile phones began to be used, mobile calls and mobile games began to gain popularity. The shortage of phones and the fact that mobile calls are made more difficult have allowed the ideas of applications to be put forward.
The iOS operating system entered our lives in 2007. The Android operating system was developed in 2008. With the development of operating systems, mobile applications also began to be developed. The purpose of the mobile applications was mainly to facilitate mobile calls. The popularity of mobile games has also been an important process for the development of gaming applications.
Mobile application developers have started working on how to play games and search with mobile devices. Many gaming applications developed with the widespread use of operating systems have gained popularity all over the world. Candy Crush Saga, Temple Run, Hay Day, Fruit Ninja have entered our lives as the most popular mobile applications.
Mobile applications, examples of which we have seen recently, have become popular around the world. This also allowed the application developers to grow their ideas. Riddle games, arcade games, strategy and simulation games were developed over time and began to find their place in the stores of phones.
It is difficult to give exact information about the history of mobile application development. The first applications began to be developed after 2007. Later, applications were continuously developed. There are thousands of mobile applications available today. These applications are not just games, they are applications that serve different purposes such as education, shopping, sports.
Applications are developed according to the Android and IOS operating systems. Currently, IOS mobile applications and Android mobile applications are different. Mobile phones have application stores such as the APP Store and the Play Store. Applications in the store are divided into categories. Search bars have started to be used dec make it easier to find.

What is a Mobile Application, How Is It Made?
A mobile application is an application whose software is made to open it in a compatible way with mobile devices. Mobile applications can be developed according to the themes of websites. Their application is designed for playing computer games from phones. There are thousands of mobile applications used for sports, culture, news purposes.
These applications are separated from each other according to the software languages. There are different categories such as e-commerce, mobile gaming, mobile journalism. Applications are designed to be suitable for their target audience and purposes. There are application programmers who are trained to design mobile applications. Computer engineers also design mobile applications.
The need for mobile applications has increased as we have done many transactions with mobile devices. Nowadays, there are billions of downloaded mobile applications. Facebook, Instagram, Tiktok and Twitter, which are important examples from recent history, are applications that billions of people have downloaded and used.
Social media applications are designed to have similar features as websites of social networks. Their application allows faster processing than sites. It also has features that are only used within the application. Linkedln, Tumblr, etc. each of the global websites has developed its mobile application.
There are also mobile applications developed for e-commerce purposes. Mobile applications can be used to make transactions faster on e-commerce sites. Purchase options are also added to these applications. Their content includes many features such as categories, search filter options.
Mobile applications have been developed, the download options of which are paid or free. Free applications also save their designers money. Many free applications are the most popular in the world today. Social media applications and E-commerce applications are usually free.

What Can be Done with the Mobile Application?
in the early 2000s, transactions with the mobile application were quite limited. Today, many operations are performed using mobile applications. Mobile applications are designed in the following areas:
•    Mobile web browsers (Google, Yandex, etc.)
•    Mobile map applications
•    Online dating applications
•    Social software (Instagram, Facebook, etc.))
•    Photography (Youcam, Inshot, etc.)
•    Messaging (Whatsapp, Telegram, etc.)
•    Educational applications
•    Online meeting applications
Application categories are spread over a fairly wide area. A special application has been developed for each option needed on mobile devices. Many websites are improving their applications because it is faster and easier to process. Public institutions also make hospital appointments, analysis results, etc. Because of this, it has started to develop its applications in order to receive services.
According to the development goals of mobile applications, the operations performed on their content vary. When the app download options are opened, the in-app purchase option is displayed. This option is for games, applications that can be paid to get extra services within Google tools.
There are photo sharing, messaging, video and audio conversation options in social media applications. Photos can be added to photo editing applications from the gallery. The filters of the photo can be changed, the object from the photo is removed or added. All these features have become extremely accessible today.
Looking at the features and functions of applications, it has made our lives easier. They contribute to all areas of life such as finding addresses, shopping, video calling. While there have been problems such as freezing and slowing down on websites in the past, these problems are relatively few in mobile applications.
Operating systems automatically install their applications on the inside of phones and tablets. The applications available on phones and tablets are:
• Health
• Map
• Weather forecast
• Store
• Support
• Movies
• TVs
• Music
• Translation
• Bourse
• Podcasts
• Books
• Reminder
* Keynote
• Compass
* FaceTime
* Voice Memo
* Mail
• Calendar
• Calculator
All phones and tablets with the current operating system that you can buy today have these applications. You can uninstall applications or download them from the store applications. All of these applications designed to make life easier are free of charge.
Along with these applications, there are applications developed for fitness, weight loss, weight gain. In order to lead a regular life, people can add their plans to applications and follow them. Activities such as heartbeat, number of steps are followed from health applications.
Significant developments have been made in mobile applications and quite successful applications have entered our lives. The increase in the use of mobile phones has also increased the need for mobile applications. Along with these factors, mobile applications have also become a competitive platform today.
E-Commerce sites are in competition in stores where there are applications, as well as in social networks. The fact that there are many applications developed for shopping purposes has made it necessary that the applications are also compatible dec search optimization.
The App Store and Google Play Store optimization have entered our lives together with mobile applications. Similar to websites, applications should also rank high in searches. Because there are thousands of similar applications, you will fall behind your competitors when your application stays at the bottom. Therefore, there is a need for professional mobile application design.

Which Software Language for the Mobile Application?
There are different software languages used for mobile applications. The software language is determined by whether the application is used on Android or IOS devices or not. The software language used in the mobile application directly affects the application function. Many operations can be performed in an application that has the correct software language and is designed professionally.
When deciding on the software language, attention is paid to the operating system. The best software language for devices with iOS versions is Swift, the best software language for Android devices is known as Java. Since the Android operating system is written in Java, most Android applications are developed in the Java language. On iOS devices, the Swift language is used because it is integrated into the Objective-C code and because it is fast.
Mobile application development compatible with different versions should be done with different software languages. The software language used in Android devices is usually not used in IOS devices. According to these factors, the software is made in a professional way. When the correct software language is selected, the applications will be moved to the top of the search engines dec Recognition of applications is very important for E-commerce sites.
E-commerce sites lose customers due to freezing and slowing down inside the site. Mobile applications give businesses a great advantage at this point. When your application dec designed with the correct software language, it will appear in the search engines. Applications introduced to your target audience are downloaded more and your sales volume expands. Our company offers the development of different applications such as Native, Hybrid, compatible with IOS and Android devices.

What Kind of Applications Are Made?
Nowadays, mobile applications are being developed in different types. Although there are many details about its development, they are roughly divided into three.
Native Applications: Native applications are applications that run on specific operating systems. Compatible with Android or IOS devices. According to these operating systems, the appropriate software language is used. An application developed for Android is not used on iOS devices. These applications are also called local applications. One of the closest examples is the Clubhouse application. It was originally designed to be compatible only with devices with iOS versions. Later, an application compatible with Android devices was developed. Stationary health, map applications included in phones and tablets are also examples of this category.
Hybrid Applications: These applications are written with a single code and open on all platforms. They are applications designed for use on Android, IOS and Windows. These applications are slower than Native applications. It is very preferable, but the received efficiency is lower than with Native application. Applications that are compatible with mobile operating systems can also be opened on the web.
Web Applications: Web-based applications are applications that are run with the help of an internet browser. Examples of web-based applications are Facebook, Google, YouTube, Drupal. Web applications run in every browser. It has become the preferred applications because it provides flexibility in performance.

How Should the Mobile Application Be?
The mobile application has been innovating since the 2000s. Many applications have been developed and important examples have been released. Nowadays, the steps that need to be followed to develop a mobile application are more clearly known. Although there is not enough information about application development at the first stage, it is possible to access a lot of information about software languages and their contents.
Mobile applications should be designed primarily according to the target audience. The target audience is the audience that you want the application to reach and that will be of interest to you. This audience can be divided into Android users or IOS users. In order for the application to reach a wider audience, it must be compatible with all operating systems.
Some of the features that should be in mobile applications are:
• The application should have a simple design.
• The features required within the application should be easily found.
• There should be a menu, its contents should be organized under the menu.
* There should be search bars and filter options. dec.
• It should not be slow.
These features prevent application users from getting bored. The user should not have problems spending time in the application. Mobile applications should be optimized to rank dec on search engines. SEO studies are carried out to increase the visibility of the application.

What is Mobile Application SEO?
SEO is search engine optimization. SEO studies ensure that websites move to the top dec in search engines. The most commonly used SEO studies today are the studies conducted on Google. Search engines do not explain their algorithms, but SEO analyzes are performed according to the characteristics of the websites that they rank dec. When SEO dec are performed correctly, the website becomes visible on the first pages in the search engine.
The increasing use of mobile devices has led to the need for Mobile SEO studies. When searching with mobile devices, the website remains in the background if it is not mobile-compatible. This also applies to mobile applications. There are thousands of mobile applications in the App Store and Play Store applications. Your application will remain at the bottom of the page when the necessary optimizations are not made.
Mobile SEO is done in order for websites to appear in the search engine, to ensure that they reach the target audience. The software language used in the mobile application, fonts, etc. All the features affect the search result. SEO experts perform the necessary analyzes to move applications to the top dec in search results. In accordance with these analyzes, mobile applications are developed.
The mobile application must be designed with the correct software language. The software languages used in Android and IOS devices are different. The software languages used specifically for the two operating systems ensure that applications are fast. There should be categories within the mobile application and there should be category descriptions.
Mobile SEO studies are carried out according to the purpose of the designed mobile applications. E-commerce sites are the ones that need SEO work the most. As there are many companies operating in the same field, companies providing services in electronic environment should be ahead of other companies. The operations that need to be done to ensure this are SEO studies.
Optimizations used in mobile applications can be performed by professional teams. First of all, a simple and fast application should be developed. Images should not be uploaded late in the application. The visitor should not get bored of spending time in the application and wait a long time. After these factors are provided, other studies are performed.
There must be categories and category descriptions in a mobile application installed for the purpose of selling. When the decommissioned product is searched in search engines, the mobile application is moved to the top and recognized. Thanks to this, it is easier for companies to reach their target audience. Over time, the sales volume grows and the income increases.
There are many factors to be considered in mobile SEO studies. Each product must be loaded into the application with a description. SEO-friendly titles and keywords are used in the product description. Category descriptions are also added for categories containing products. Performing SEO work in the application as a whole allows it to reach the top dec in search engines and application download stores.
Notification features are added to mobile applications and customers are notified of campaigns. Campaign notifications should be sent, there should be a help button in the application. Customers should be able to easily access live hotlines.
Recommendations are used in mobile applications, as well as in social networks. Recommendations are an area where suggestions similar to the products that the customer is looking at are offered. It is displayed on the main pages of visitors. In this case, the customer directly recognizes the products that will be of interest to him. The products sold within the application are advertised and sales increase.
The presence of comments and likes in mobile applications are also factors that allow them to move to the top. It was found that the number of comments, the number of shares correspond to the algorithm of social networks. A professional mobile application design allows the company to reach its target audience in a short time.

What Happens If the Mobile Application Does Not Comply with SEO?
Nowadays it is possible to earn money through mobile applications. There are thousands of mobile applications designed to make a profit. When mobile applications began to be developed, the choice was quite small. Nowadays, many applications have become inaccessible to their target audience because there are too many options. Being SEO compliant is important to reach your target audience.
It is possible to promote this application with advertising when the mobile application is being developed. However, advertising publications also do not appeal to large segments. When the application is not developed according to SEO dec, it appears on the back pages in search engines. Many people prefer applications that are in the first place in search results dec. In this case, you will fall behind your competitors.
The importance of SEO studies has increased with the sale of online sales. Many companies operating in different sectors have established their E-commerce sites. E-commerce sites allow for quite a lot of sales compared to physical stores. Physical stores cater to a specific geographical location. E-commerce sites and applications, on the other hand, appeal to all Internet users.
Global applications are the applications with the most sales volume. Today, the most important examples are Amazon, Alibaba, Ebay, Tesco stores. Physical stores are not enough to grow your business. Your company must have a website. The website must be mobile compatible and must have a mobile application with it.
Mobile applications are platforms where customers can make transactions faster and easier. Many people prefer mobile applications to perform their operations. Mobile applications are also classified by categories and are included in the store applications of mobile devices. For example, people who want to dec clothes can search by the word clothes when searching for an application. An application that performs SEO work will be the first to appear in front of the person who made this search.
SEO-friendly mobile applications appear to be focused on the words people are looking for. It should be free when the target audience wants to download your application. A paid application is usually not preferred because there are many free shopping sites. After the download, the customer should not wait when the application is entered, there should be no freezing problems.
Mobile application developers make the most appropriate designs for companies taking into account these factors. The results obtained when the company's application was designed by professional teams are as follows:
• The mobile app appears in the top positions in the APP Store and the Play Store.
• The number of application downloads increases and you reach your target audience in a short time.
• The sales volume grows directly because the segment you are addressing will grow.
• Unlike the limited possibilities of physical stores, you can have a global shopping site.
• You can share detailed information about your products with customers.
• You can increase your sales by easily sharing customer-specific campaigns and discounts.
• Applications that appeal to large segments allow the number of shares to increase.
* Products liked within the application can be shared on social networks or messaging applications.
• As the interaction increases, the rank of the mobile application in the search engines dec further.
If these studies are not performed, your application will be recognized as much as physical stores. You continue to appeal to a certain segment. When the number of application downloads is small, the interaction is small, which causes other companies to download more. In order to not fall behind the competitors, professional mobile application designs should be made.
Nowadays it is easy to design a mobile application. Many people can design applications with the information they receive from the Internet. However, every option that will be added to the application, as well as options such as purchase options, require professional work. It is very important for business owners who want to do e-commerce to have a professional mobile application.
Opening a website for a company increases your sales. However, websites are less preferred nowadays. The convenience and speed provided by mobile applications has led to many people using mobile applications. The fact that you have a professional mobile application along with your website shows the company image better.
It is seen that mobile SEO studies give successful results. It allows you to earn money directly from the launch of your applications in front of people who want to download a mobile application. Although you can offer a free application option, you have a chance to earn money through downloading. In-app purchases are also factors that allow you to make a profit.
These criteria are important in the name of competitor elimination, target audience analysis. Professional teams analyze from which side the application is downloaded more often. User age, location, likes and comments are important. The application should not remain as it was designed to be. More successful results are obtained thanks to updates and features suitable for the target audience.

How is the Mobile Application ASO and SEO Work Done?
Optimization of the App Store is the work of the so-called ASO. In Android operating systems, Google Play Optimization is used. These studies are similar to the SEO studies conducted on websites. Their purpose is to ensure that applications rank higher in search results.
With the increasing use of the Internet, many websites have been developed. Websites are in competition with search engines. Decommissioned websites are in competition with search engines. The same situation has arisen with the development of mobile applications. Applications also compete in the stores where they are downloaded. Software developers and application developers have started to do various studies to stand out in this competition.
The years when mobile applications entered our lives are recent dates. The foundations of the first applications were laid in the 2000s. Between 2007 and 2008, Android and IOS operating systems were developed. Application development with software languages suitable for operating systems has also increased in the 2010s. Thousands of applications have been developed in this process.
Looking at the present, there is an application in every field that people need. Social networks, shopping applications, games are the most downloaded applications. Among these applications, there are many options that have been used since decently. Applications that are new to the sector are disadvantageous in this regard.
More and more applications have been developed as the number of mobile application downloads has increased. Currently, when a website develops a mobile application, it competes with thousands of applications. This situation has made ASO and SEO studies necessary. These studies are conducted by SEO experts. It is quite difficult to exert an effect unless it is done professionally.
ASO studies are a set of studies that are specific to devices with IOS versions. These are devices, mobile phones, tablets and smart watches. The fact that an application is compatible with these devices is not enough for users to find it. The purpose of the ASO studies is to make the application visible to wider segments.
Google SEO work is done for devices using the Android operating system. Applications compatible with many devices, such as tablets, watches, become known thanks to these studies. Nowadays, an application in which these studies have not been done remains below other applications and the number of downloads is very low.
When conducting SEO and ASO studies, attention should be paid primarily to the design of the application. An application should be designed directly in accordance with the target audience. It should have a simple design, the desired product in its content should be easily accessible. In accordance with these factors, a mobile application is developed with professional work.
It has been observed that these studies have been more successful in applications called local application. Native applications are developed to be compatible with the IOS operating system only or the Android operating system only. Applications designed in this way are faster. The fact that it is faster and more convenient allows algorithms to recommend these applications.
Along with the software language, the content of the application is also extremely important. Having menus and categories in the application, adding category descriptions ensures successful results. In a sales application, there should also be a product description under each product. Descriptions that are similar to SEO-compliant content are added to the bottom of products within mobile applications.
The language used in ASO and SEO studies should be simple and fluent. An understandable language should be used, as well as explanations describing the product or category that provide clear information should be used. In this way, up-to-date descriptions are added for each product. When likes and comments are added to the application, it is ensured that it ranks higher dec the search engines.
As a result of the studies conducted by SEO experts, these data have been obtained. The algorithm that allows applications to be moved to the top row is not described. SEO specialists who conduct professional work in this field study different factors and determine the criteria for the algorithm. Studies are carried out in accordance with the established criteria.
Studies to improve the order of mobile applications are not one-time studies. The algorithms dec search engines and phone stores vary. Therefore, it is important that your website and mobile application are developed in accordance with current information. Improvements and improvements should continue. Its place in the top ranks is maintained by factors such as current product descriptions, category descriptions.
SEO analyses are also carried out taking into account the target audiences. The segments that the application addresses are followed by the application developers. Every feature that attracts and will be needed by the target audience is added to the application over time. The number of downloads of applications will also decrease if they are not kept up to date.
It is known that the purpose of the studies in this context is to ensure the recognition of applications. If the mobile application passes the necessary ASO and SEO studies, it will appear on the first page when the search is made. The recognition of the mobile application by large segments is advantageous for businesses aiming at E-commerce.

ASO Compatible Mobile Application Design
The first factor that is paid attention to during the mobile application development stage is the operating system. In order for an application to be compatible with devices with iOS versions, software languages such as Swift must be used. When the Native application is developed, this application opens on all devices with iOS version and is fast.
ASO is a working application called App Store Optimization. The purpose of these studies is to increase the number of organic downloads. In order for organic downloads to increase, the application must first be visible to large segments. If ASO work is not performed in an application with an iOS version, the application remains at the bottom of the rankings.
Professional work is carried out in this area. The algorithm of the store is taken into account in the studies conducted. The applications that the store algorithm takes to the top are examined and their criteria are removed. According to these criteria, new features are added to the application. The features of the application allow people searching for similar words in the store to come out dec in the search result.

SEO Compliant Mobile Application Design
An application is designed using the Java language for the Android operating system, which is one of the most used operating systems today. Applications designed in the Java language are opened on Android watches, tablets and mobile phones. Having a native application allows applications to run faster.
There are many applications developed for Android devices. When a new application is designed, it is published at the bottom in store searches. In this case, the application is difficult to recognize and the number of downloads is increasing. SEO studies are the totality of studies conducted to increase the ranking of applications in stores.

What Should the Mobile Application Include?
Nowadays it is easy to design a mobile application. However, the applications designed should be the best applications. Since there are many applications in this industry, your application should be recognized and downloaded more. The best practices for this are developed by professional staff.
An application should have a simple design and be fast. In order for it to be fast, the software language must be selected correctly first. The software language varies depending on the version of Android and IOS. The selected software languages directly affect the application speed.
There should be categories in the application for visitors to easily access the product they are looking for. Products should be collected in special categories and have search buttons. Filtering features are also important factors for visitors to spend time without getting bored.

Mobile Application for E-Commerce
Mobile applications are important for E-commerce sites today. Although e-commerce sites continue to sell through the website, the website has become not preferred by many people. Companies that want to make sales should develop applications because mobile applications are used more.
There are also different mobile applications in the sectors where e-commerce sites operate. This situation has made it necessary to conduct professional studies. Every detail is important, such as the content, speed, and products of e-commerce applications.
SEO and ASO studies are carried out in mobile applications designed for E-Commerce. These studies help apps rank high according to similar words searched in the store. Companies have started to need these studies in order for their applications to be recognized by a wide audience.
When the e-commerce application reaches a wide range of segments, the goal of reaching the target audience is successful. The target audience starts downloading the application, and the number of organic downloads increases. This also allows the application to rise to better ranks.
Companies become recognized by large segments. The volume of sales grows, and the resulting profit increases greatly. E-commerce is more advantageous than physical stores. Physical stores appeal to people with disabilities, while the mobile application is recognizable throughout the world.

Is Mobile Application Important in E-Commerce?
E-Commerce is advantageous for reaching and selling to every segment using the internet. Looking at internet users today, it has been seen that they use more mobile applications than websites. Businesses have the opportunity to increase their recognition through their mobile applications.
It is faster and easier to make transactions on mobile applications. You can place many products that are not searched for on the website, on the main page of the mobile application, on its flow. You can recommend products similar to the products received by customers to them within the mobile application.
The mobile application is important for companies to increase their sales volume and reach more people. The audience that downloaded the application can be clearly identified. Thus, you can make special campaigns for the segment you reach with the application. Applications have the ability to send notifications to phones. You can easily send your campaigns to your customers.

Is It Difficult to Make a Mobile Application?
Making a mobile application is not difficult. Education should be received in this field, software languages should be learned. Many software languages have made it easy to make mobile applications. There are important factors to be considered when making a mobile application. Paying attention to these factors, you can achieve successful results.
• The software language of mobile applications should be the most appropriate software language for operating systems.
• Mobile application design should be made to appeal to the target audience.
* Comments, likes, sharing options should be added to the application.
• Applications should have product descriptions, category descriptions.
* SEO and ASO studies should be carried out to increase the number of downloads.
Applications developed by paying attention to these factors are applications with a high number of organic downloads. Although the mobile application can be designed easily, it is difficult to get successful results unless it is made professionally.
The application you are designing is difficult to decognize and the number of downloads is difficult to rise unless it appears in search stores. Therefore, applications need to be developed by professional teams. The designed applications should be updated according to the new dec criteria.

Does the Mobile Application Save Money?
Developing a mobile application allows you to earn money directly. The application can be developed for gaming, entertainment, shopping or educational purposes. Application developers earn money if the applications they own are downloaded or purchased.
Many applications are free in phone and tablet stores. Although there is no fee to download these applications, the developers earn money. Another way to make money with a mobile application is to have E-commerce applications.
Companies are making more sales through their mobile-compatible websites and mobile applications. The fact that the company has a mobile application makes it easy to access. Since transactions are made faster and easier within the application, many people prefer to make purchases with the application.
When e-commerce companies develop mobile applications, it is easier for them to be recognized and grow their sales volumes. Physical stores cater to the limited number of people. The mobile application reaches millions of people when it is designed in different languages. Many companies, such as Alibaba, have developed their mobile applications.

Does It Matter If Their Website Has a Mobile App?
It is not so important that websites have a mobile application. But the website must necessarily be mobile-friendly. People use phones more for shopping, research. If you want your site to be recognized, you should make sure that the website is compatible with mobile phones and tablets. Mobile applications are also advantageous because they are more preferred by people. You can get the mobile application development service compatible with different version devices for your website from our company. With the service we offer, we ensure that E-commerce applications move to the top of store searches. At the same time, we do special work with professional content so that visitors can spend time without getting bored.

How to Design the Best Mobile Application?
It is important that the mobile application appeals to the target audience, that it is fast. According to all these factors, the best practices should be obtained. Mobile applications designed by professional application developers rank better in the stores of phones and tablets and are recognized by more and more people.